Filmonomics: Future Leaders In Distribution

Filmonomics Future Leaders is a leadership programme for women with 7+ years film distribution experience.


Do you want to be a distribution leader? Do you want to run your own distribution company?

Birds Eye View are launching their second FILMONOMICS – FUTURE LEADERS IN DISTRIBUTION female leadership programme. Funded by Creative Skillset and Birds Eye View Film and supported by the Film Distributors’ Assocation (FDA), the programme is a response to the 2012 film workforce census findings – only 20% of CEOs and directors in UK film distribution are female, compared to 47% of the workforce.

The 2016-17 seven month programme is designed to fit into a fulltime work schedule and will consist of group sessions and solo sessions spread from October 2016 to June 2017. A blend of workshops, mentoring, work shadowing female leaders in other sectors, and tailored coaching for each individual.

FUTURE LEADERS IN DISTRIBUTION is a leadership training programme for women with 7+ years of film distribution experience and who have the ambition to run / own a distribution business or operate at a higher executive level.

Leadership exists at all levels in organisations and businesses. In order to operate as effective leaders we need to feel comfortable in our own skins and to speak with confidence in our own authentic style. Leadership also involves understanding our skills and believing in our business so we can inspire and lead others.

Three sessions will be joined up with the FILMONOMICS FILMMAKERS workshop for future distribution leaders to train with and get to know the future female and BAME filmmaking talent and cross pollinate ideas and share learnings from the respective disciplines.

FUTURE LEADERS IN DISTRIBUTION will endeavour to arm and inspire the 8-10 participants in 2016/17 in their career goals and entrepreneurial ambitions in order that the next film workforce census figures on female management in film distribution climb beyond 30%.

Birds Eye View’s diversity targets for this programme are to achieve minimum participation rates of:

·       100% female participants
·       40% Black, Asian or Minority Ethnic participants
·       10% those who consider themselves disabled.


Mia Bays

Mia Bays is an Oscar winning, twice BAFTA nominated producer, on documentary and fiction, who has worked on over 50 features in various capacities, as a distributor, producer, and held such roles as Creative Producer on the Microwave micro-budget scheme 2007-14 (LILTING, SHIFTY, ILL MANORS, STRAWBERRY FIELDS, etc). She is passionate about raising the volume of the female voice across the film value chain and has just taken over the Birds Eye View platforms to do such. She began her career in the film industry in distribution, working for Romaine Hart, a successful female distributor and exhibitor in the early 1990s, and her first role model.

Julia Short

Julia Short has years of film marketing and distribution experience on huge campaigns such as FOUR WEDDINGS AND A FUNERAL, LOCK STOCK AND 2 SMOKING BARRELS, before setting up her own company Verve, releasing films such as DOGTOOTH, RED ROAD and SCOTT WALKER – 30 CENTURY MAN (which Mia produced) before selling to her partner a few years ago. She is now running a number of high profile courses in film including Inside Pictures.

Leadership Coaching by Averil Leimon BAHons MPhil

Averil Leimon is an executive coach, a leadership psychologist, an author and a media commentator. She is a founder of leadership consultancy White Water Group, and the force behind White Water Women. Through her work in big business, we will have access to female leaders from other sectors to build our work shadowing program and bespoke coaching for each participant, benefiting from her work at the cutting edge of female entrepreneur training.

White Water Group


“We are thrilled to be repeating this course after an excellent inaugural round, and we are excited to build on the work to find the future leaders in UK distribution from the UK female film talent pool.  We will be cutting edge with our data and best practice and we will be looking at other business sectors for inspiration and experience, which is an exciting element of this programme. It balances hard business with personal development to ultimately, we hope, address greater diversity in leadership roles.

A more balanced leadership picture in the UK distribution sector can also arguably help the sector economically.  The female cinema-going audience is now in the majority in the US and UK but our film industry does not reflect this. FILMONOMICS FUTURE LEADERS can focus on the individuals who will drive forward change so that the distribution sector is armed for the future by representing the audience more closely.”


We are thrilled to have the support of high level industry mentors such as Kezia Williams of eOne, Sue Bruce Smith of FilmFour, Robert Walak of Focus Features International and Anna Godas of Dogwoof to name but a few.



Applications for the second Filmonomics Future Leaders Programme will open on Monday 22nd August 2016.


The deadline date for applications is Wednesday 14th September 2016 1800 GMT.

Interviews will be held at a Central London location on 27th September 2016.  Shortlisted participants will be notified by September 29th 2016 and will be required to be available at a central London location 5-8pm on October 25th 2016, 6.30-9.30pm October 26th, 2-6pm Friday November 25th a full day 11am-4pm Saturday November 26th 2016 for the first workshops.  Other dates tbc.

Enquiries should be emailed to Mia Bays:





This scheme is supported by Creative Skillset’s Film Skills Fund, with the BFI’s Film Forever National Lottery Funds, and by the Film Distributors’ Association.