Filmonomics V

Key Contacts:
Mia Bays (Programme Director)
+44(0) 777 0594682

Simone Glover (Programme Manager)


Session 3 & 4
Film Now + Demystifying Distribution


Mon Oct 9th & Tues 10th – Timing with London Film Festival (4-15 Oct)


Oct 9th 5pm – 8pm

Oct 10th 3pm – 9pm


Oct 9th : WeWork, 1 Fore Street EC1 – Cornerstone Films office

Oct 10th : Basement Rooms, St James Church, 195 Piccadilly London W1 (access via Church Place at the side, left by Costa Coffee)

Oct 10th Evening drinks venue : Topolski Bar, South Bank SE1 (near Royal Festival Hall and BFI Southbank)


SESSION 3 & 4 – Talks:  Oct 9th   5pm – 8pm

 Session 3: 5pm – 6.15pm: Self-Distribution – Case study on DISPOSSESSION with filmmaker Paul Sng

 6.30pm – 7pm:  Lightning Talk on International Sales with Alison Thompson one of the world’s leading sales agents

7pm – 8pm: MUBI: Amy Basil on theatrical distribution and their platforms ethos.

Session 4: Oct 10th : 3pm – 5.30pm then party 6.30 – 9pm

3pm – 4.15pm: Demystifying Distribution with Mia Bays – the landscape now.

4.30pm – 5.30pm: Sophie Glover, Head of Publicity for Pathe (Future Leader in Distribution 2017) on UK theatrical release communication strategies from production to release


Oct 10th Evening Session 6.30pm – 9.30pm: London Film Festival event with the ICO: we combine our course cohorts, and also invite a lot of key distribution, exhibition and production execs, there’ll be 120 people attending.

Session 5
Preview + Finance + Strategy


Weds 18th October 2017


3pm – 5.30pm + 6.30pm – 9pm screening and drinks


Workshop : The October Gallery, 24 Old Gloucester Street London WC1N 3AL

Evening event:  CURZON SOHO, Shaftesbury Avenue Soho London W1


3pm – 4.15pm: Case Study – I AM NOT A WITCH – the new iFeatures film released by Curzon Artificial Eye with Cate Kane Head of Acquisitions and Tiina Heinonen Social Media Manager Curzon Artificial Eye (Curzon AE also have the new Agnes Varda, Jeune Femme and the new Claire Denis so we’ll also discuss a strong female-skewed slate)

4.30pm – 5.30pm Charles Gant on the UK box office landscape and pattern spotting across genres (from one of the leading box office analysts and film critic)

6.30pm – 8.30pm Preview of I AM NOT A WITCH plus filmmaker Q&A followed by drinks


Session 6
Archetypes, Networks, Presentation Tools


November 8th 2017


11am – 5pm


St James’ Church


SESSION 5 & 6 Coaching: 

Day session plus networking drinks CONTENT TBC

  • Lizzie Francke

    Lizzie Francke
    Senior Production & Development Executive

    Lizzie Francke is a Senior Production & Development Executive at the BFI’s Film Fund. She formerly oversaw the First Feature programme for the UK Film Council’s Development Fund, developing such projects as Clio Barnard’s The Arbor and Gillian Wearing’s Self Made. Projects that she has exec produced while she has been at the BFI include You Were Never Really Here, American Honey, Notes on Blindness, Free Fire, Lady Macbeth and 45 Years.

    She started her career as a film critic contributing to the Guardian and The Observer amongst others. During this period she also wrote Script Girls: The History of Women Screenwriters in Hollywood (1994, BFI Publishing).  In 1997 she was appointed Artistic Director of the Edinburgh International Film Festival, and after 5 years, moved into production in 2001, first for Little Bird, then as Executive Producer for EM Media.

  • Gaylene Gould

    Gaylene Gould

    Reporting into BFI Head of Programme and Acquisitions Stuart Brown, Gaylene Gould will drive audience development, business planning and an eclectic, unique public programme of agenda-setting film and television screenings and events at BFI Southbank. This includes contemporary and classic film, BFI blockbuster projects and seasons, one-off and educational events, on-stage interviews, premieres, previews, and regular monthly strands aimed at a wide range of audiences. Gaylene starts her new role on 24 April 2017.

     Gaylene comes with a wealth of over 20 years of cross-artform programming experience and has consulted on projects most recently for Tate, the National Theatre, the Independent Cinema Office, Barbican, RSC and the BFI’s Black Star blockbuster project in autumn 2016. Her previous roles have included Creative Director of Film Club, Head of Programme at The Bernie Grant Arts Centre, National Project Manager for BFI season Black World (2005), Project Director at Arts Council England and programming and events roles at Toronto International Film Festival (TIFF), Hot Docs and Africa at the Pictures Film Festival.

    Gaylene said: “As a curious child, it was watching astonishing, intriguing global films that helped make sense of my world and, in some ways, saved my life. The BFI has a public commitment to herald the astonishing and the intriguing and a remit to develop curious minds. I’m very much looking forward to joining the passionate team at BFI Southbank and helping a curious new generation make sense of their world.”

    Gaylene is a seasoned speaker and moderator of on-stage events and also a regular writer and reviewer for media, including Sight & Sound, The Guardian and Radio 4’s Front Row.


  • Averil Leimon

    Averil Leimon

    Averil Leimon is an experienced leadership psychologist, founder of White Water Group, author, and a force behind White Water Women. Averil started her early career working with women. In the 1980s, with great optimism, she designed and ran the first University of Glasgow night classes for women on interpersonal skills and she hired Strathclyde Business School to run programmes for women on Confidence, Assertiveness and Success for Women. These led to her corporate work. Increasingly successful and working at the most senior levels, it gradually dawned on her that she was always working with men. When she began to research what had happened to the women, she became passionate about championing the cause to encourage more women to achieve their potential and move into senior positions.



  • David Hancock

    David Hancock

    David Hancock is Research Director, leading the Film and Cinema team for the IHS Technology group (previously Screen Digest). In this role he has set-up the online data and analysis service, Cinema Intelligence, and is also in charge of the company’s digital cinema activities. Mr. Hancock has been involved in numerous consultancy projects and specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence and in-depth market analyses. David is the co-author of a number of ground-breaking reports over the years, including digital cinema, Event Cinema, screen advertising. He co-authored and led the ground-breaking Cinema and Home Entertainment in China, in partnership with Nielsen NRG. He is also the original author of Cinema exhibition and distribution in Europe: Market Assessment and Forecasts and many other comprehensive reports.



  • Kate Gerova

    Kate Gerov

    Kate Gerova is Head of Operational Marketing for Curzon Cinemas. Between 2013-2015 she was Creative Director at Birds Eye View Film Festival and prior to that was Head of Distribution for Soda Pictures.



  • Julia Short

    Julia Short

    From a background in advertising and consumer PR, I joined Rank Film Distributors in the early 1990’s. After which I moved on to PolyGram to become responsible for running the theatrical marketing and publicity department  in the UK, releasing such films as TRAINSPOTTING, FOUR WEDDINGS AND A FUNERAL, FARGO, TWELVE MONKEYS and THE USUAL SUSPECTS. After PolyGram closed in 1999, I moved to Redbus (now Lionsgate) and Film Four Distribution. In 2003 I set up VERVE PICTURES with Colin Burch during which time we acquired BULLET BOY, Andrea Arnold’s RED ROAD, the Oscar nominated DOGTOOTH and released a number of films by first time film makers.  From 2011 to 2013 I was Head of Acquisitions at The Works Film Group where I acquired Kieran Evans BAFTA winning KELLY + VICTOR. I am currently actively involved in delivering several high profile training courses for both the Film Distributor’s Association, MEDIA and Creative Skillset as well as consulting for Pulse Films and have recently joined House Distribution UK in a consultancy capacity. House has acquired 28 films many of which are focused on a digital release.



  • Lia Devlin

    Lia Devlin
    Head of Marketing, Altitude Films

    Lia has worked in film marketing since 2000, when she started her career working on both blockbusters and specialist films at Sony Pictures UK. After a year out traveling and working in Sydney, she joined leading independent distributer Momentum Pictures in 2006 and contributed to breaking out a number of foreign and arthouse films including Let the Right One InJo Nesbo’s HeadhuntersThe Raid and Steve McQueen’s Shame.

    In 2011 Lia became Marketing Director and contributed to breaking box office records for The King’s Speech and The Woman in Black. Lia joined start-up distributor Altitude Films in 2014, a vertically integrated British independent, co-founded by Optimum Releasing’s Will Clarke. Her most recent successes include leading the world’s marketing strategy for Asif Kapadia’s Oscar-winning documentary Amy, which broke the UK box office record for the biggest British documentary of all time.



  • Peter Ettedgui

    Peter Ettedgui
    Screenwriter, Producer

    Writer, producer, development consultant and script editor, Peter Ettedgui began his career in film in the art department and cutting rooms before working for Ken Russell as director’s assistant and music editor on a diverse range of feature films, TV drama and documentaries. He also collaborated on the screenplays for these projects, researching, editing and writing additional material. He went on to write VIGO for director Julien Temple (starring James Frain and Romane Bohringer), ONEGIN for Martha Fiennes, (Ralph Fiennes and Liv Tyler), and THE DOUBLE LIFE OF FRANZ SCHUBERT for Peter Webber (with Simon Russell Beale, Jason Flemyng and Emilia Fox) as well as many other screenplays commissioned by companies in the UK, France and the US.

    Among his most recent work is the script of LISTEN TO ME, MARLON – a cinematic biography of Marlon Brando which was long-listed for the 2016 Oscars – and his role as script consultant on the latest James Bond film, SPECTRE.




  • Cathy Anderson

    Cathy Anderson
    Head of UK Publicity 20th Century Fox

    I started my career in film distribution in 2000 in an assistant role and have progressed through a number of positions before becoming the Head of UK Publicity for 20th Century Fox in 2008. I am a highly motivated and passionate leader. I love my job; I strive to inspire, innovate and challenge my team every day. I work with an exceptionally broad slate of films and have gained extensive experience in delivering diverse PR campaigns, including 20th Century Fox’s biggest ever release AVATAR, and some of Fox Searchlight’s most successful films, including THE BEST EXOTIC MARIGOLD HOTEL and BLACK SWAN. I use efficient methods to build strong relationships with press that enable us to engage audiences with targeted messaging through the right platforms. I have successfully delivered unique and high profile publicity campaigns, winning Screen Marketing awards for Best Publicity Campaign 2014, Premiere of the Year 2015 and most recently, Publicity Team of the Year 2016.





  • Eva Yates

    Eva Yates
    Senior Development Editor at Film4

    Eva is Senior Development Editor at Film4, where she works editorially across the Film4 development slate with particular focus on short films with new talent. Her previous roles including working at the UK Film Council Development Fund and in development and production at Revolution Films.


  • Hilary Davis

    Hilary Davis
    Co-Managing Director, Bankside Films

    Hilary Davis of highly distinguished sales and distribution outfit Bankside Films shares her wealth of experience and knowledge of market trends and challenges, with a case study on their biggest success to date. Written and directed by a woman and with a rich female lead protagonist, Hilary will talk us through her acquisition of Amma Asante’s “Belle” and what made the project stand out. Hilary Davis is Co-Managing Director of Bankside Films, a leading international sales and film finance company for independent films. Founded in January 2007, the company offers a bespoke sales and executive producer service to production companies. Bankside cash-flows pre-sales, tax credits and finances gap using its knowledge and extensive relationships with international financiers and distributors. A modern languages graduate fluent in French and Italian, Hilary started her career at Warner Bros and subsequently worked at HandMade Films, Alibi Communications plc and Beyond Films prior to setting up Bankside Films. Hilary is a voting BAFTA member and regularly teaches and speaks at events in the UK and abroad, as well as being a founder board member of Film Export UK (the trade association for London-based sales companies).


  • Faith Taylor

    Faith Taylor
    Marketing Manager- Entertainment One

    (November 2013 – Present )Theatrical marketing campaigns for the release of A MONSTER CALLS, I DANIEL BLAKE, MR TURNER, MAPS TO THE STARS, WHAT IF, TARZAN, THE RAID 2, YVES SAINT LAURENT

    Communications ManagerSoda Pictures (Aug 2009 – Nov 2013) Marketing and publicity campaigns for over 100 titles including ONLY LOVERS LEFT ALIVE, WADJDA, NORWEGIAN WOOD, HOWL, MARY & MAX, SOULBOY, COMPLIANCE, MEEK’S CUTOFF.


Filmonomics Team

Mia Bays – Filmonomics Director

Mia Bays is an Oscar winning, twice BAFTA nominated creative producer, on documentary and fiction, who has worked on over 50 features in various capacities, and is passionate about promoting the female voice in the film industry and has just taken over the Birds Eye View platforms to do such.

She began her career in the film industry in distribution, working for Romaine Hart, a successful female distributor and exhibitor in the early 1990s, and her first role model. She was creative producer for the Film London Microwave scheme (with BBC Films) for 8 features 2007-14 including BAFTA nominee Best Debut 2007 SHIFTY, ILL MANORS and BAFTA nominee Best Debut 2015 LILTING. She co-wrote her first film in 2014, released in 2015, THE MUSE starring Ben Whishaw directed by world renowned photographer Tim Walker for BBC Films and

Across 2015 she released her latest production BACKSTREET BOYS – SHOW EM WHAT YOU’RE MADE OF (which she also co-directed) on 1500 screens worldwide. She is currently working with Jim Cartwright, Jay Basu, Simone Glover and Adrian Dunbar on projects for cinema and TV but has been mainly focusing not on production but on Birds Eye View and building the charity up as of 2015 into a powerhouse for films by women for audiences and industry alike.

Simone Glover – Filmonomics Programme Manager

Simone has worked with Mia Bays at Missing In Action Films (M.I.A) since 2007. Right-hand woman, screenwriter and story developer. She is currently adapting Tom Holt’s cult fantasy novel, ‘EXPECTING SOMEONE TALLER’ into a six-part teleplay. Joe Dante to direct which Content are selling and The Mob are co-producing as a UK-US co-production (6 x 45 mins)

Simone has co-written THE CONFIDENCE TRICK, an original Ealing-esque comedy, with actor/writer/dir, Adrian Dunbar. It is in development with Northern Ireland Screen. Adrian Dunbar will direct.

Simone has also co-adapted Frances Hodgson Burnett’s novel, T. TEMBAROM for M.I.A Films and Trademark Films, and co-wrote THE MUSE (starring Ben Whishaw) with Mia Bays, directed by fashion photographer, Tim Walker. The Muse premiered at EIFF 2014, débuted on VoD site, played on the BBC iPlayer. It was nominated for best short at Danny Boyle’s Shuffle Film Fest (2015). Simone has written short films: THE MAGIC PAINTBRUSH and THE MECHANICAL MAN OF THE MOON for Tim Walker (available soon).

Simone’s earlier work includes: MONKEYS’ BLOOD, winner BBC Northern Ireland & NIFTC for Northern Lights. LOST & FOUND, short-listed for the Dennis Potter prize. GET STUFFED, showcased at TAPS, and episode 5 (Ghosts) of THE SECRET OF EEL ISLAND. Season 2 (Chan 5)

Prior to working at M.I.A Films, Simone worked for Arista Development, the training initiative of the EU’s Media II programme in which Pan-European writers, producers, directors and development executives gained both the theoretical knowledge and practical techniques vital to develop their stories. Simone is also a graduate of the programme.

Over the years Simone has been a reader for most of the regional screen agencies and has been a regular reader for Film London’s Microwave scheme since 2007, and London Calling, Film London’s short film funding scheme. Simone is a member of the WGGB.

Profiling Participants

Filmonomics aims to support and profile participants publically, beyond the parameters of the course itself. We will create editorial on featured participants, including “guest blogs” to track progress through the course, and regular weekly “spotlights” on participants and their projects.

We will use paid social media advertising to promote content via the BEV digital channels. This approach offers bespoke support for participants, through increased public profiling, and exposure to the industry. Furthermore, it presents an opportunity to document and “storify” the professional journeys of our participants (both on the course, and with their respective projects) with content that is insightful, intelligent and easily digestible. By Proxy, this approach also reflects well on the course, and will reinforce the continued success of the programme.

Additional Support

Mia will meet with teams or individuals who would like a 45 min one-to-one. For those who are not London based, let’s book these when you are here for workshops.
When you are signed up there’ll be a shared diary to book these.

Distribution Mentoring

Beyond the programme, you can choose a mentor from one of the 22 Future Leaders in Distribution cohort. They cover the spectrum of distribution from finance to publicity to marketing to sales.  We will, subject to availability, get you 60 mins mentoring time with them to enlighten you on their specific area of expertise.

We will discuss this during session 4 and set up a schedule for 2018 meetings.


If there is anyone on the course who you’d like to meet, we will help facilitate, if we think we can help and the timing is right for you/your project.