AGITATE, EDUCATE, CELEBRATE. Birds Eye View Film advocates and elevates the female perspective in film through ‘action!’ – not just words.

Bird’s Eye View (BEV) is a charity founded by Rachel Millward that has been promoting the work of women filmmakers and tackling gender inequality in film since 2002. Kate Gerova was creative director 2011-2014. Following twelve years as a festival showing films by women to over 140,000 viewers across the UK, BEV has ceased being a festival and has developed into an agency for change. Now under new management, with a new board, the charity boasts vast experience across the film value chain in support of our audience- and industry-facing work.

Our updated mission is to broaden film’s perspective so we can draw ever greater audiences to films by women.

BEV are well positioned as curators and influencers through our social media platforms (25k+ followers) and current activities: we host at least 2 event screenings each month in the London and across the UK.

Most events sell out. We are building a UK-wide influencer programme with the aim of expanding our reach and boosting the prospects of female-created films.

BEV also effects change through creative mentoring, leadership programmes and networking events for women working in filmmaking, distribution and exhibition.

BEV aims to:

  • Increase the profile and market impact of films by women
  • Encourage greater industry investment into the marketing and promotion of films by women
  • Encourage more women in key distribution, programming and marketing positions


Birds Eye View is now run by the producer and distribution strategist Mia Bays. Mia has been in the industry for 25 years, and is a hugely experienced producer of documentaries and fiction, as well as an acclaimed distribution and sales strategist. Credits include SCOTT WALKER – 30 CENTURY MAN (executive produced by David Bowie, for which she was BAFTA nominated for Best Début 2007), and the Oscar winning BAFTA nominated SIX SHOOTER by Martin McDonagh.

Her most recent film was LETTERS FROM BAGHDAD (co-producer) the acclaimed U.S-U.K  documentary voiced by Tilda Swinton directed by Sabine Krayenbuhl and Zeva Oelbaum about the extraordinary life and death of Gertrude Bell.
She was the creative producer 2007-14 of the successful micro-budget feature film scheme Microwave for Film London and BBC Films, shepherding the development, production and release of films such as SHIFTY by Eran Creevy, ILL MANORS by Ben Drew (aka the singer Plan B) and LILTING starring Ben Whishaw, written and directed by Hong Khaou.

Birds Eye board