Industry Insights: Jo Taylor – Cinema, Film & Arts Marketing Specialist

Industry Insights: Jo Taylor – Cinema, Film & Arts Marketing Specialist


What do you do exactly?

I work with individuals and organisations, providing a range of services for their projects. I have experience across a variety of cinema, film and arts marketing disciplines, having worked with organisations including BIFA, eOne, Curzon Cinemas & Curzon Home Cinema, National Theatre Live, Tate and iFeatures.

I also work as the Head of Social Media and Grassroots Marketing with We Are The Tonic, who provide film distribution and marketing consultancy services.

How long have you been doing it?

I’ve worked in film since 2008 in a variety of roles including Membership and Marketing at Curzon Cinemas before joining We Are The Tonic on a freelance basis since 2013 and working on my own projects since 2014.

Your career highlights – two or three things you are proudest of…

Joining We Are The Tonic – I’ve been able to work on some truly brilliant films including We Are Many, and Kajaki: The True Story, as well as working with some brilliant filmmakers on our training programmes such as Make Your Market with the Scottish Documentary Institute and Find Your Audience with Screening Training Ireland. Working with individuals and organisations across in England, Scotland and Ireland has been a wonderful and enriching experience!

The end of last year and now this year have been also immensely rewarding for the projects I’ve worked on on my own. These include managing the regional marketing outreach campaign for Moonlight, the grass roots campaign for I, Daniel Blake and working with BIFA on their BIFA Independents film season. Again it’s been truly great to meet and work with fellow film marketers across the UK, as well as engage a national film audience in the projects I’ve had the privilege to be a part of.

DOWNLOAD (PDF) SOCIAL MEDIA FOR YOUR FILM TIPS (c) Jo Taylor – not to be published or printed without permission via Birds Eye View


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